Despite the rise of online marketing and SEO techniques, restaurants still rely on physical advertising to draw in customers. And one of the most effective and cost-efficient methods is signs. While radio, TV and newspaper ads may run for a limited time and reach only a narrow audience, a well-designed restaurant sign can effectively advertise your business to hundreds of potential customers every day for years to come.
Aesthetically crafted signage adds a sense of upscale dining to your space. The right fonts, colors and design can enhance your branding and help your business stand out from competitors. But even more important, great signs help your restaurant deliver a positive experience for your guests. That’s why it’s essential for you to use clear, legible writing and to balance text with pictures. Make sure to leave enough negative space, too, to create a balanced sign that is easy to read from a distance and doesn’t look too busy.
Indoor signs can also be used to highlight current promotions or new menu items. When customers see a sign displaying the latest offer or a new dish, they’re more likely to be tempted to try something different. In fact, studies show that 61% of customers say discounts, promotions and coupons influence their decision to buy a certain food item at a restaurant.
Directional signs can be used to guide customers through the restaurant and point out areas like the buffet, condiments, salad bar, restrooms and other key points of interest. These signs also help to reassure customers that they are in the right place and can reduce staff workload.
Food display signs must be easy to read and should be placed in an area that can easily be seen by customers. The best way to accomplish this is to make sure the fonts are large and bold and the content is clearly displayed from a distance. If possible, use a few photos of the different food offerings to grab the attention of customers. And be sure to include information about any dietary restrictions or allergies that may affect your food options.
Digital signage can be used to promote specials, seasonal promotions and upcoming events. When paired with dynamic visuals and animations, this type of restaurant signage is extremely effective at grabbing attention and increasing sales. This type of sign is also a great way to showcase customer feedback and encourage social sharing.
No matter the size of your restaurant or the complexity of its layout, clear signage is essential for attracting and retaining customers. By incorporating high-quality, effective restaurant signs into your marketing strategy, you can ensure that your customers find their way and keep coming back for more of your delicious food. Custom indoor and outdoor signs are a great investment for any restaurant. They are made for longevity, allowing them to be used for years to come. To get started designing a unique and customized sign for your restaurant, reach out to the #1 signage shop near me today.